Study On Qujiang Exhibition Brand Marketing Based On The Regional Culture Characteristics

With the rapid development of economic globalization,the exhibition industry as a new industry of third countries in the world provides a broad platform for the display,but also had a huge economic benefit driven.But China's present level of exhibition industry is still far unable to meet market demand and industry growth rate,particularly in the exhibition are obviously weak brand marketing,the success of the exhibition brand is sparse much.Based on brand marketing of China exhibition industry as well as exhibition of detailed research and analysis,a comprehensive international exhibition of advanced marketing concepts,a unique geographical and cultural perspective to reshape exhibition brand marketing,Qujiang cultural exhibition,which is presented based on brand marketing strategy.Qujiang cultural district,anchored in Qujiang Exhibition Group,image-building strategy through brand,brand communication strategy of exhibitions and exhibition brand management strategy,and Beijing,Shanghai and Guangzhou as cross-sectional,verify the feasibility of the proposed strategy and significant results.In order to meet the social and cultural needs of staff at the same time,improve the marketing effect and improve the regional exhibition of exhibition Enterprise brand competitiveness,promote the regional economy and promote peace witchville culture.