S Research On The Development Strategy Of Microfinance Business Of Rural Credit Cooperatives

Based on the research at home and abroad,combined with the reality and development trend of microfinance business of S Rural Credit Cooperatives,,the main problem in the microfinance business of S Rural Credit Cooperatives,is that there are defects in the performance appraisal and punishment mechanism,and the personnel's awareness and attention to risks.The problems are low,the quality of employees is uneven,and the credit management system has poor support,management and support capabilities.This paper uses the verification method to investigate and analyze the microfinance business of S Rural Credit Cooperatives,and through the SWOT method to conduct a comprehensive and in-depth analysis from advantages,disadvantages,opportunities and potential threats,it was found that the microfinance business of S Rural Credit Cooperatives is doing a good job in the present,and it has a good sustainable development after making up for the shortfall.Although S Rural Credit Cooperatives are in a diversified market competition demand,their risk management is not in place,and the level of business management and personnel quality is low.However,relying on their outlet layout advantages and good policy support advantages,they actively strive to change the product mix.By improving the business capability and risk management and control mechanism,we will seize the favorable opportunity of development,continuously strengthen our market competitiveness,and create a healthy and orderly credit environment,so that S Rural Credit Cooperatives can be healthy,orderly and accelerate.