Research On The Marketing Strategy Optimization Of Xinglong Coffee Valley Rural Complex

Rural complex is an effective way to implement the strategy of rural revitalization,which can not only effectively promote the integration of urban and rural development,but also fundamentally drive the rural poor households to continue stable income increase.In recent years,hainan has made remarkable achievements in promoting the construction of rural complex.The construction of rural complex must have beautiful environment,rich resources and other good natural conditions.Hainan has superior natural conditions and natural advantages for the development of rural complex.Hainan is one of the first pilot provinces of national rural complex.Xinglong coffee valley takes this opportunity to integrate the coffee industry with rural tourism,make full use of idle rural assets and resources,and form a long-term interest connection mechanism with farmers,so that the common people can enjoy more ecological dividends.However,with the proliferation of garden complexes in hainan,xinglong coffee valley garden complexes also feel the intensity of competition.To stand out among the numerous garden complexes,operators need to have perfect marketing strategies.Based on the booming rural complex coffee valley as the research object,in this paper the research background,research purpose,research significance and marketing on the basis of relevant theories,from the concept,composition of rural syntheses,and analyses the rural marketing research progress of synthesis,and use the SWOT analysis of the current rural complex development strengths,weaknesses,opportunities and threats,and the booming coffee valley rural complex marketing present situation and existing problems,and puts forward the xinglong coffee valley optimization design scheme of the marketing strategy of rural complex and safeguard measures.The optimization design of the marketing strategy provides a reference for the development of other rural complexes.