Research On The Internationalization Of The Russian Advertising Industry

The smooth operation of advertising business is one of the important factors to establish a stable relationship between producers and consumers.In recent years,in the wave of economic globalization,like other companies in the industry,the Russian advertising group has also accelerated the pace of internationalization,and has continued to improve in the international market on the basis of innovative advertising methods and basic principles of the advertising industry.In the competitive position,the domestic large-scale advertising business has gradually formed with the progress of globalization,and gradually integrated into the global advertising market.Although Russia has rich experience in advertising development,it still lags behind the western market.This is mainly because of the difference between the advertising function and the functions of developed countries in the Soviet socialist period.At that time,the main task of advertising was to spread the information related to state-owned enterprises.Information,the focus is not to make a profit.Nowadays,with the deepening of economic globalization,internationalization has become one of the important driving forces for the development of various economies.Russian advertising companies are also facing opportunities and challenges of internationalization.Cooperation with multinational companies and entering the international market are major advertisements in Russia.The Group actively explores and pursues the goals,so the research on the international operation of the Russian advertising industry has high practical significance.The paper takes the Russian advertising industry as the research object,summarizes its development process and characteristics,and combines the relevant theories and methods of the international operation of the enterprise,from the internal and external environment of the international operation of the Russian advertising group,the status quo of the industry development,and the international operation.Research on issues such as opportunities and challenges,and finally put forward countermeasures and suggestions for the future international operation of Russian advertising industry.