Study On Cash Flow Management Of RS Company

In China,where economic growth is rapid and urbanization is accelerating,one of the pillar industries of the national economy is the real estate industry.This aspect also indirectly shows that the real estate industry can achieve stable and healthy development,which has a major impact on every aspect of the national economy and the people's livelihood.The real estate industry has such a status quo in the process of development.The scale of investment is large,the development cycle is relatively long in the early stage,the rate of returning funds is relatively slow,and the characteristics of large fluctuations will occur with the change of national policies,resulting in the real estate industry.As a real estate company must have a very high level of cash flow management.The management of cash flow,in China,is real estate industry is generally concentrated on the surface and ex post analysis of the cash flow statement,lacking a complete process for cash flow budgeting and control.Moreover,at present,the quality of most financial personnel in China's real estate companies is uneven,and the level of financial management is limited.The company-level strategy of the real estate company does not match the cash flow management within the company.The thirst for land reserves has caused many real estate companies to squander a lot,and the development process of the project is also unreasonable.Under such circumstances,the real estate company will have a financial risk of cash flow breakage due to the unreasonable use of funds and the excessive financial expenses caused by large-scale fundraising.Under such a macro background,it is very necessary to study the cash flow management of real estate companies.This paper firstly discusses the current situation of RS cash flow management,and studies the problems existing in its current cash flow management.Then it starts from the four sub-processes of cash flow budget,cash flow control,cash flow analysis and cash flow assessment,and proposes to optimize the cash flow of RS company.Management recommendations.At the end of this paper,the paper puts forward the guarantee measures for optimizing the cash flow management of RS company:one is the cash flow management optimization system guarantee;the other is the cash flow management optimization organization guarantee;the third is the cash flow management optimization personnel guarantee.This paper attempts to provide a reference flow for RS's cash flow management optimization,hoping to provide a template for other real estate companies in the industry to enhance the industry's cash flow management development.