Research On Institutional Business Development Strategy Of Jiangxi

In today's competitive banking incentives,the development of institutional business can bring another spring to the banks.For Jiangxi Bank,the development of institutional business has a unique advantage,and the institutional business is the battleground for the development of the city commercial banking market.How Jiangxi Bank uses its own advantages to expand market share is the focus of this paper.At present,under the existing conditions,Jiangxi Bank has not achieved the ideal status for the development of its institutional business.Even the performance of some branch business is far from the target;Through investigation and research,the main reasons for the failure of Jiangxi Bank's institutional business to achieve the desired goals are as follows: First,the institutional structure of the institutions of Jiangxi Bank's institutional business is single;secondly,the maintenance and management of institutional customers is insufficient;again,the personnel responsible for the organization's business The quality and business skills are not high;finally,the bank's risk management and control level of the organization's business is low;through the above investigation and analysis;this paper finally proposes to meet the current Jiangxi Bank's institutional business development strategy;on the one hand,institutional product marketing strategy;from institutional business products Increase the investment and innovation of institutional business products,enrich the structure of institutional business products,and enable institutional products to cover large and small bank target institutions;the structural goal of enriching products is to vertically explore the potential of institutional customers and increase the business volume of individual institutions.The horizontal goal is to cover more institutional customers that meet the development goals of Jiangxi Bank from the surface,and start from the number of customers,increase the number of new institutions,thereby improving the overall performance of Jiangxi Bank's institutional business.On the other hand,institutional customer marketing strategy;proposes several major types of institutional clients to focus on development,including finance,education,social security,and provident fund;and propose detailed marketing strategies for each of the key key institutional clients.Ding-specific operation process-tracking maintenance,each step has made detailed arrangements,avoiding the old roads,improving the previous deficiencies,and giving full play to their own advantages;of course,the operation of the marketing strategy of the organization business must be inseparable from the strategy Relevant guarantees of implementation;According to the characteristics of Jiangxi Bank and the present,the guarantees for the implementation of institutional business marketing strategies include the following:1.Strengthening of information technology strength;2.Strengthening of business risk management and control;3.Optimization of top-level design;Optimization of department design;5.Strengthen the use of EVA indicators in the business planning period;6.Strengthen the construction of front-end business systems and back-end management systems;7.Standardize the professional training mechanism for business personnel;8.Deepen performance appraisal for institutional business development.Incentives;then,the development of Jiangxi Bank's institutional business is carried out in accordance with the above strategy and will certainly be realized.Overall objective.