Research On Optimization Of Tourism Interpretation System In Yeliguan Scenic Area Based On “Laswell Model”

With the general improvement of people's quality of life,tourism has gradually become a hot spot for the public to get close to nature,relieve work stress,and enjoy the body and mind.Due to the abundant resources of tourist destinations,most tourists can hardly understand and understand the value connotation of their aesthetic objects.They need to provide appropriate tourism explanation services for tourists to obtain higher satisfaction of tour experience.Interpretation as a key tourism service project in tourism is not only an important auxiliary medium for promoting effective communication between scenic spot managers,scenic resources and tourists,but also carrying destination tourism information,environmental education and optimization purposes.Multiple functions such as local management.In view of this,this paper selects the Yeliguan Scenic Spot as the research object,and through the comprehensive analysis of the current situation of the tourism interpretation system of the Yeliguan Scenic Spot and the sample information of the tourists,further optimizes the quality of the tourism interpretation service in the Yeliguan Scenic Spot and enhances the tourist satisfaction and The recognition of environmental education has promoted the improvement of tourism management in scenic spots.Based on the theory of system theory,tourism psychology,satisfaction theory and communication theory,this study takes the core of communication theory,the “Lasville model” communication model as the framework of the article,and uses the combination of empirical research and quantitative analysis.Analyze and explore the tourism interpretation system of Yeliguan Scenic Spot.Through the analysis and interpretation of the five elements of the scenic tourism interpretation system,namely,the explanation of the main body,the explanation content,the explanation media,the interpretation of the audience and the interpretation effect,the status quo of the tourism interpretation system of the Yeliguan Scenic Area is sorted out.Based on the survey sample content and visitor evaluation information of Yeliguan Scenic Area,the spss software is used to analyze the social characteristics and tour characteristics of the audience;the relevant data of all aspects of the relationship between the social characteristics of the audience and the characteristics of the tour are analyzed.And one-way analysis of variance to examine the correlation between the relevant attributes of tourists and the characteristics of the tour;using the IPA analysis method,the commentary on the commentary of the tourist commentary system and the importance of the indicators of the media The value and the actual experience satisfaction value after the tour are analyzed by factors,and the average value of the importance and performance of the tourists is obtained.The plane rectangular coordinate system is established,and the coordinate system is divided into four quadrants.Each commentary index evaluates the difference value,so as to intuitively analyze the dynamic changes of tourists' demand for different indicators and satisfaction levels.On this basis,it summarizes the problems existing in the tourism interpretation system of the Yeliguan Scenic Area,such as the main body of the explanation,lacking a special explanation for the main department;the content of the explanation is lacking in fun,richness and normativeness;the explanation media is not perfect and needs to be enriched.Interpretation of the media;lack of feedback on the interpretation effect,and then specifically propose the corresponding optimization plan for the tourism interpretation system of the Yeliguan Scenic Spot.