A Probe Into The Principle Of Dieter Rams Honest Design

Nowadays,with the increasing globalization of economy,regionalization of demand and individualization of mass consumption,problems such as waste and scarcity of resources,serious environmental damage and so on are accompanied.People only pay attention to the economic role of design,only pay attention to how design can make enterprises profitable,how to attract the eyes of customers,resulting in too many false assumptions,over-design,plagiarism design for one's own self-interest regardless of ethics and regulations.Under this background,it is of great significance and value to put forward the research of "honest design".Dieter Rams is a famous German designer,known as "Designer in Designer".He has made great achievements in design theory.His ten principles for evaluating good design have far-reaching influence in the design field,including the principle of honest design.During his design career,he has designed many classical designs that have influenced us to this day.Some of his designs are still being produced and sold.Works that are no longer produced are also collected as works of art by museums and individuals.In this paper,the theory and works of Dieter Rams'honest design principle are studied and analyzed,and the connotation of Dieter Rams' honest design principle is analyzed.Through case analysis and comparative study,this paper analyses the manifestations of honest design works,and summarizes the manifestations of honest propaganda products,restrictive design and packaging,and non-inducing consumers from the perspective of true transmission of information in product propaganda;from the perspective of unity of form and function in product design and production,it concludes that:texture is loyal to materials,does not make excessive decoration,and product self-explanatory.Form of expression.cxv this paper explores the inspiration of honest design principle to dishonest design at present,and its important value in communicating with consumers,guiding rational consumption concept and environmental responsibility,and then draws the inspiration and reference significance of honest design principle to current design.