Under The Background Of Intellectual Property Rights Of Packaging Design

With the development of science and technology and the arrival of the era of the knowledge economy, packaging plays an increasingly important part in the national economy. Intellectual property is the rules that socio-economic and cultural activities should follow, which has become the social background of packaging design, and affected packaging design deeply.The article focuses on the value of the intellectual property and makes a multilayer and multi-aspect research about packaging design. First, the article analyses the impact of packaging design from the background and trend of intellectual property, and proposes packaging design industry should deal with the intellectual property rights rationally, to prevent the abuse of intellectual property rights, and put the awareness of intellectual property into the process of packaging design, to develop packaging design. Second, the article establishes the principles of packaging design such as legality, diversity, public identity, unity, etc, closely around the value of intellectual property rights, to guide the design. Third, the principles of packaging design is used in the element of packaging design such as graphic design, the word design, color design, etc, to discuss the content and the form design, which will help us reduce the difficulty of intellectual property rights protection from the design point of view, and avoid design infringement and illegal. It will help us accumulate, improve and realize the value of intellectual property of packaging design. Fourth, the article proposes the strategy of intellectual property protection and utilization, by analyzing the characteristics of packaging design intellectual property protection. Finally, the article presents comprehensive recommendations on packaging design intellectual property utilization system and management systems.The innovation of the article: It presents the strategy of the development of packaging design in the context of intellectual property, and builds a service platform of packaging design intellectual property to strengthen intellectual property protection and utilization. The article has proposed building a service platform of packaging design intellectual property, which is used in the content and form of packaging design. It will promote the sustainment and healthy development of packaging design.