Study On Aesthetic Characteristics Of Tourism Publicity Materials

In the process of tourism development,tourism publicity materials are very important for promoting tourism products,attracting tourists to the destination for sightseeing.In the tourism promotion,tourism publicity materials play a unique role.Can not only lead tourists to sightseeing,sightseeing,to promote the growth of the consumer economy in tourist destinations.Moreover,it has a special function for promoting tourists' aesthetic appreciation,stimulating potential tourists to visit their tourist destinations,tourism passion,and edifying the aesthetic taste and sentiment of tourists and potential tourists.The aesthetic and aesthetic characteristics of tourism publicity materials are of great significance to tourists,the location of tourist products and the creators of tourism publicity materials.The full text is divided into four chapters.The first chapter begins with the analysis of tourism products and tourism products publicity,and reveals,describes and analyzes the definition of tourism publicity materials from the three aspects of connotation,type and nature,and makes a brief investigation on the historical form of tourism publicity materials,define the nature and scope of the analysis object for the later chapters on the aesthetic characteristics of tourism publicity materials.The second chapter focuses on the aesthetic characteristics of tourism publicity materials.First of all,the definition of aesthetic characteristics and aesthetic characteristics of tourism publicity materials are defined.On this basis,from the surface and inside analysis of the specific embodiment of aesthetic characteristics of tourism publicity materials,namely,the authenticity,infectivity,artistic implications and levels of the elaboration,respectively.Through the analysis of the connotation of cultural charm and some examples of the aesthetic characteristics of tourism publicity materials,the profound connotation of aesthetic characteristics of tourism publicity materials are revealed.The third chapter focuses on the inner generating mechanism of aesthetic characteristics of tourism propaganda,and reveals and explains it in order to help people to recognize and foresee the conditions under which the aesthetic characteristics of tourism publicity materials are generated.As well as deepening people's grasp of the aesthetic characteristics of tourist promotional materials,thus contributing to the rational promotion of the creative practice of tourism publicity materials and the prediction of the aesthetic orientation of tourism publicity materials.In the aesthetic view of tourism,the attitude and reaction of the tourist subject to all kinds of tourism products and tourism publicity materials are based on the judgment of the aesthetic value of the tourist products and tourism publicity materials.Because of this,the fourth chapter focuses on the value presentation of the aesthetic characteristics of tourism publicity materials.This paper mainly discusses the socialization of the aesthetic character of the creator of the tourism publicity materials,the externalization of the aesthetic taste of the contacts,the publicity of the aesthetic mirror image of'the location of the tourist products,and the humanization of the aesthetic pursuit of the tourism publicity materials.Emphasizing that the aesthetic characteristics of tourism publicity material is the label of the creator's own aesthetic characteristics,it describes the window of aesthetic conception which can stimulate the imagination of the masses,focusing on the display of the aesthetic expectation of the masses and the appropriate innovation.It is helpful to impro've the aesthetic level of the contacts of tourism publicity materials,to sublimate the spiritual realm of the contacts of tourism publicity materials,and to realize the all-round development of the contacts of tourism publicity materials.Be able to show the aesthetic value of the location of tourism products and highlight the people in the location of tourism products.And more importantly,finally back to people-oriented.It can extend the aesthetic sense of tourists,guide the aesthetic orientation of tourists,and strive to achieve a healthy life for tourists.