Research On Development Of Harbin Urban Tourism From The Aesthetic Cultural Perspective

Aesthetic culture is the aesthetic aspect of culture, is an aesthetic principle to tap and guide the way of thinking, lifestyle, ethic and education method, even though all aspects of human life. Tourism aesthetic is the aesthetic aspect of tourism cultural, on one hand, it refers the aesthetic experience of tourist in tour activities; on the other hand, it contains the material and mental cultural production of tour operators. In post-modern times, urban functions have been transformed from the manufacturer to feature recreational functions, aesthetic and cultural perspective in the development of urban tourism, building the city symbol of cultural personality, create a leisure and cultural characteristics of the urban art environment, tourism products to achieve the spiritual content of the question of human history and culture and a high level of understanding and interpretation of popular art, through tourism aesthetic construction, will make the city tourist destination in the play functions while improving the quality of life of residents, tourism activities beautify life, sublimation artistic function of human nature.In this paper, we use documental and theory analysis methods, combined with principle of tourism aesthetic cultural and the development of Harbin urban tourism, to discuss the issue of Harbin urban tourism development from aesthetic-based perspective. In the first part of this paper reviews the research status of urban tourism and tourism aesthetic at home and abroad. The second part of paper analyses the aesthetic theories of cultural and tourism activities related concepts to providing the premise of the study of tourism aesthetic culture. In the third part, this paper demonstrates the value and aesthetic possibilities of urban tourism cultural construct, and explores the positive effects in the development of urban tourism to enhance the quality of life for residents and city tourism overall competitiveness. In the fourth part, this paper discusses problems of Harbin urban tourism development under aesthetic and cultural perspective. Such as the lack of aesthetic and cultural tourism vision in urban leisure culture planning and design; lack of urban tourism product planning based on aesthetic culture principles; lack of cultural characteristics designed in souvenirs and city symbol; and lack of artistic expressions of local culture tourism resources and so on. The fifth part, for the problems of Harbin urban tourism development, this paper puts forward my aesthetic-based principles, ideas and approaches in developing Harbin urban tourism. Two ways, measures led by government investment and business investment projects, with the use of " law of beauty " recreate and artistic reproduction Harbin urban tourism products and Harbin cultural tourism resources to adapt Harbin tourism resources to a urban tourism leisure structure, enhance tourism competitiveness of Harbin, and thus forming a system ideas of Harbin urban tourism development.