Research On Improvement Strategy Of Group Customer Relationship Management In Liaoning Mobile

Customer relationship management(CRM)is an advancedmanagement concepts and models.technology,ideas and institutions as one set of businesstransformation solutions for enterprises,it is.The face of an increasingly competitive market environment,how to better adapt to customer demand,is the most important issue faced by the telecommunications enterprises.The thesis studied the improvements strategy of group customer relationship management in Liaoning Mobile,and mainly completed following several aspects research work:(1)In this paper,based on the CRM concept,characteristics and related research review,the first analysis of the status of the use of the Liaoning Mobile CRM system,md then analyzes the main problems in the system use their causes.(2)Introduce the concept of customer satisfaction,Customer loyalty,Customer life cycle.Summarizes the relevant theoretical basis of customer relationship management,mainly including customer value and the life cycle theory,relationship marketing theory,the theory of database marketing,one to one marketing theory and customer segmentation theory.(3)The third part analyzes the existing problems of Liaoning mobile group customer relations management system.Expounds the goal and principle of Liaoning mobile group customer relations management system design and comes up with optimization measures.(4)For the presence of Liaoning Mobile customer relationship management system proposed important in promoting specific optimization strategies,including the optimization of the overall architecture,building objectives,implementation strategy optimization,the optimization of the organization,personnel management and optimization,in order to meet customer demand for Liaoning Mobile,to promote the career development role.At the end,the thesis summarized the main findings and conclusions,the main limitations and the further work to be performed.