Research On Development Strategy Of Nanchang YXD Garment Co.,Ltd.

As one of the traditional foreign trade export industries,the garment processing industry has a long history of development in the development of China's foreign business.At the same time,China's garment processing enterprises have strong market competitiveness.However,with the continuous development of science and technology in the garment processing industry and the aging of China's society,the advantages of the garment processing industry will gradually disappear.This paper takes YXD's development strategy as the research object and draws the following conclusions through analysis.(1)YXD company develops strategic opportunities and threats.YXD's development strategy opportunities include: First,the “One Belt,One Road” national development strategy provides an important strategic opportunity for YXD to expand the Eastern European market.Second,the rapid development of Internet technology has broadened the marketing channels of YXD.Third,China's garment trade processing industry chain is full and can effectively integrate industrial chain resources.The threats to YXD's development strategy include: first,garment trade processing enterprises continue to shift to Southeast Asia;second,trade frictions are increasing,leading to increasing trade barriers;third,international apparel demand is beginning to decline;fourth,China's clothing The overcapacity of the trade export industry has led to fierce competition in China's garment trade processing enterprises,which has also made the profits of China's garment trade processing enterprises continuously compressed.(2)YXD company's development strategy advantages and disadvantages.YXD's development strategy advantages include first,having rich experience in garment foreign trade processing and production;second,having a certain low cost advantage;third,high customer loyalty.YXD's development strategy disadvantages include: First,facing the dual pressure of reduced order demand and rising production costs;second,the production process technology is relatively backward;third,the industry homogenization competition is serious,lacking brand influence.(3)YXD company development strategy measures and security system.YXD's development strategy measures include strengthening brand building,actively enhancing brand influence,building a multi-channel marketing system,enhancing marketing capabilities,strengthening company management,improving company development strategy capabilities,strengthening product design and technology innovation,and enhancing technology research and development capabilities..In order to ensure the smooth development of YXD's development strategy,specific measures include raising awareness of strategic management,creating a culture of strategic change,improving the process of implementing the company's strategy,supporting the management of the strategy implementation process,strengthening the company's strategic risk control,and preventing strategic implementation risks.