Research Based On Differential Potato Marketing Strategy Of Lanxian County

With the rapid development of the market economy and the implementation of the national potato grain strategy,the competition in the national potato product market has become increasingly fierce.At the same time,due to the improvement of people's living standards,consumers have also proposed diversified and multilevel demands for agricultural products.However,serious homogenization of agricultural products in China can hardly satisfy consumers' demand for live agricultural products.The current potato industry is also facing the same development problems.As the Lanxian County's largest agricultural development industry,Lanxian County's potato plays a very important role in fulfilling the task of increasing farmers' income and fulfilling the poverty alleviation task in Lanxian County.However,in terms of the existing product marketing strategies of the potato in the county,the strategy has been difficult to adapt to the development needs of the current market,and only bold innovation in marketing strategy can be invincible in the fierce market competition.The Lanxian County potato,through its differentiated marketing strategy,can provide consumers with a variety of potato products,and at the same time,it can bring better economic benefits to the potato industry in Lanxian County.This article is based on this background to focus on the study of potato marketing innovation strategy in Lanxian County.This paper firstly gives a brief explanation of the background and significance of the research,which is based on the differentiated potato marketing innovation strategy of Lanxian County,and expounds the research ideas and methods of this article.By consulting the domestic and foreign research literature on agricultural product marketing,it lays a solid foundation for the subsequent writing of this article.Then through the analysis of the development status of the potato industry and the present situation of the potato marketing in Lanxian County,we have fully grasped the specific marketing situation of the potato industry of Lanxian County,and carefully analyzed the motives of the differential marketing of Lanxian County's potato.And finally from such six aspects as the differences in the competitive strategy,different aspects of the target market selection,differentiation of product development,product image packaging differentiation,differentiation of channel construction,differentiation of promotion platform and means,we put forward the idea and countermeasures of Lanxian County potato differential marketing.Although the research in this paper only focuses on the development of the potato industry in Lanxian County,the research results also have important reference value and significance for other places like the development of the potato industry of Lanxian County.