Research On Marketing Strategy Of Yanghe Shares In Ding’an County

Ten years in the early 21st century is the golden decade of China’s liquor industry’s rapid development.During this period,the production scale,revenue and profits of various large-scale liquor companies have reached an unprecedented height.However,after 2013,the situation has turned sharply.The introduction of the "eight regulations" of the central government and strict restrictions on "three kinds of public consumption" have brought a heavy blow to the liquor industry,and the entire liquor industry has entered a period of deep adjustment.Under this grim situation,various liquor companies have sought to transform their marketing strategies.This article takes Yanghe’s marketing strategy in Ding’an County as the research content.Firstly,the general situation of Yanghe shares in Ding’an County market was expounded.Then the current situation and problems of the marketing strategy of Yanghe County Ding’an County were analyzed,and then the macro environment and major competitors of Yanghe shares in Ding’an County market were analyzed.After systematic analysis,the paper puts forward the optimization strategy of marketing strategy for Ding’an County of Yanghe.It is hoped that through the research of this paper,Yanghe can effectively help Yanghe improve and perfect its marketing strategy in Ding’an County,and provide theoretical basis for the transformation of Yanghe’s national marketing strategy.It also hopes to provide theoretical reference for the transformation of the other liquor companies marketing strategy.