OTA Website Function Suitability Evaluation From Strategic Perspective

In the last few years,The OTA website covers all aspects of sales,marketing and operation in their information architecture.And has become an important part of the company.In the modernization process of enterprise development and construction,OTA's website construction,operation,and development also gets a closely related to life for the enterprise.If we don' t evaluate the OTA website be required for enterprise strategic,it is difficult to clearly show OTA website suit for the strategic development of enterprise.The research in this paper focuses on how to evaluate website functions from the perspective of corporate strategy,establishes a way to evaluate that,a case to show how to use the evaluation tool.OTA website function suitability evaluation from strategic perspective including below content:1,Study the previous website function success measurement model.2,A conceptual framework for the suitability assessment of OTA websites,3,The construction of website function suitability evaluation system from the strategic perspective.4,A process of evaluate OTA website function suitability.5,An actual case to verify the evaluation model applicability.OTA website evaluate from strategy can be follow by five factors:website performance,product,price,marketing and user relationship.We can supply issues from the five factors to monitoring one website under the strategic perspective.It provides reference and significance for operate OTA website.During evaluate one OTA's website performance.we found that the evaluation case can suit for the website from the strategic perspective,it only just shows the website function meet the enterprise strategic perspective,it is not enough to indicate that the OTA website is successful.