A Foreign Trade Company's Customer Relationship Management

With the rapid development of information technology and economy,the competition among enterprises has become increasingly fierce.Effective management of customer resources,strengthening of contacts with customers,mining of customer needs,and retention of valuable customers will help companies to be invincible in market competition.Foreign trade companies face a large number of international markets,and need to pay enough attention to the market positioning,customer choice,and risk control.Through the study of this article,we hope to help foreign trade companies adapt to changing market demands,optimize customer service,reduce risks,increase company competitiveness,and increase customer satisfaction and loyalty.This article takes the production foreign trade company A foreign trade company as an example to study the problems and deficiencies in customer relationship management to solve the problem,as follows:First,it elaborates the concepts and theoretical foundations involved in customer relationship management,including the concepts of e-commerce and customer relationship management.Grooming the theoretical basis of customer relationship management,including CRM theory and marketing theory.Secondly,through studying the development status of A foreign trade company,the analysis of foreign markets and the current status of customer relationship management,it is found that A foreign trade companies have many problems in customer relationship management.Again,aiming at the analysis of the problems in the customer relationship management of A foreign trade company,find a solution strategy.Firstly segment the market,find the target market through the quantitative index of the target market component;segment the customers with high value according to the customer value;in-depth development of customer resources,through the product quality,price,service,delivery time,complaint processing and Corporate image and other aspects to enhance customer satisfaction,the implementation of loyalty programs,enhance customer transfer value and suppliers to establish customer relationship alliances,develop their own agents in foreign countries;improve customer relationship management software and strengthen information technology strategic planning and other aspects to a foreign trade The company optimizes customer relationship management.Finally,it discusses the safeguard measures for the foreign trade company to carry out customer relationship management,including strengthening the corporate cultureconstruction,optimizing the organizational structure of the company and strengthening the human resources protection system.