Research On The Financial Strategy Of RZ Eco Agricultural Comprehensive Development Company

With the improvement of people's living standard,people's demand for green healthy food is also increasing.As a nutritious and healthy green food,mushroom market is also expanding,which brings good prospects for related enterprises.According to the relevant data,the technical level of the leading enterprises in the production industry of edible fungi has exceeded the international average,but most enterprises are small in scale,weak in competitiveness and not enough to pay attention to the financial strategy.Therefore,it is necessary to study the development status of these enterprises and their financial strategies so as to promote the financial strategy of the enterprises.It is suitable for the expanding and accelerating development of enterprises.RZ eco agricultural comprehensive development company is a typical small and medium edible mushroom production enterprise.The mismatch between the financial strategy and the current situation of the company leads to the slow development of the company and the weak competitiveness of the company.This paper will discuss the related problems of RZ eco agriculture comprehensive development company.In this paper,a combination of literature research and case study is adopted.First,the relevant literature at home and abroad is combed.Based on the definition of relevant concepts and related theories,the basic management situation of RZ eco agricultural comprehensive development company is analyzed,and the company's SWOT analysis is carried out to find the development prospects of the company.Very good,but insufficient fund utilization has further affected the company's further development.Then the current financial strategy of RZ eco agricultural comprehensive development company is analyzed.Through field investigation,the current financial strategy types of the company are analyzed,and the effect of the financial strategy is analyzed from the debt paying ability,profitability,asset operation ability and growth,and the current defensive financial war is found.It is not suitable for the development of the company,and the causes of the problems are analyzed.At last,the financial strategy of RZ eco agricultural comprehensive development company is put forward from four angles of financing,investment,operation and profit distribution,andthe Balanced Scorecard evaluation system is selected as the feedback evaluation system of the company's financial strategy.Through the study of the financial strategy of the RZ eco agricultural comprehensive development company,this paper aims to help it improve the existing financial strategy management situation,so that the limited resources of the enterprise can be rationally allocated and effectively utilized.It is hoped that it can provide references for emerging edible fungi production enterprises in recent years,and urge enterprises to attach importance to and rationally formulate their own financial strategy.