Research On Supply Chain Decision For Strategic Customers

The economic and social development has resulted in the diversity of products.Customers' choices have gradually changed from passive to active,selecting the right products,determining the best time to purchase,and making customers purchase more strategically.The strategic customer behavior more vividly explains the customer's buying behavior in real life,so it is of great significance to study the strategic customer purchase behavior under the premise of supply chain management.This article takes the upstream and downstream companies in the supply chain as research objects,and uses game theory to further analyze the process of game decision-making between the upstream and downstream companies in the supply chain.Assuming that the retailer only face strategic customers in the market,research was conducted on aspects from two manufacturer's production:production has economies of scale and production has capacity constraints.Specifically,first of all,the manufacturer has economy of scale,starting with the strategic customers' purchase behavior decision,comprehensively analyzing the purchase options of the full price period and sale period strategies,and combining the economies of scale of the manufacturer.To realize the conditions of economy of scale in production,and through the comparison of decision-making under centralized and decentralized decision-making,the problem of coordination between supply chain with economies of scale effect and strategic customers is analyzed.In addition,by establishing a Lagrange function,the Kuhn-Tucker condition is used to solve the manufacturer's decision-making problems under the capacity constraints,which in turn affects the retailer's decision-making.The research results show that in considering the supply chain system of strategic customers,the scale economy effect can only be produced when the production meets certain conditions;the wholesale price,sales price and order quantity in the supply chain system all change with the coefficient of economiesscale;the way to achieve income sharing by lowering the wholesale price can achieve the coordination of the supply chain;the greater the manufacturer's capacity,the smaller the adverse impact on profits.