| Ecological agricultural tourism refers to the development and utilization of agricultural resources.The aim is in group to develop a kind of labor participating leisure activities which take rural pastoral style,agricultural farming activities and local customs as the theme.With the economic growth of our country,ecological agricultural tourism has been endowed with new connotation.And the expansion of the tourism is gradually developed with the increasing demand of the ecological environment and the continuous adjustment of the agricultural structure.However,the tourism research status,prospect of strategy and other research aspects of Huizhou eco-agricultural tourism is relatively small.Huizhou ecological agriculture tourism is still in the initial stage of development.Therefore,the city's current eco-agriculture tourism industry needs focuses and carries out researches to solve these above problems.This paper has carried out research combined with the characteristics of Huizhou ecological agriculture through extensive theoretical studies,investigations and in-depth studies on regional planning and developing strategies.This study focused on the research and development of existing policy and industry.The development model of ecological agriculture tourism in Huizhou City was elaborated through domestic and overseas reading literature together with the local cases and carrying out large-scale questionnaires survey along with other research methods.This paper analyzed the ecological agriculture tourism situation in Huizhou City from four aspects: competitive advantages,competitive disadvantages,developing opportunities and challenges.It is concluded that competitions are the limitations of both internal characteristics and development.At the same time,development and challenges are the results of external influences and promotions.Huizhou ecological agriculture tourism development should analyze its advantages and disadvantages and grasp the external opportunities.Market research were carried out through questionnaire survey,and the characteristics and behavior trends of tourists were analyzed respectively.Huizhou ecological agriculture tourism development can be characterized by: urban and county residents as the main source;civil servants and business people are accounted for a large proportion;education and income levels are proportional to the tourism participation;mainly family andcollective travel;holiday more tourism.At the same time,assessing the risk of ecological agriculture tourism development by targeting food and tourism health conditions and its ecological environment,we summarized that the ecological environment is the basis of agricultural tourism development and environmental health conditions is essential for appealing tourists.Agricultural tourism theme positioning,planning objectives,functional layout and development measures were studied through the examples of agricultural tourism.According to the analysis,it is necessary to give full play to the organizational and managerial functions of the government.We should also draw attention on the successful experiences of developed countries.Attempting to advocate self-management of the industry and trying our best to establish large-scale agricultural tourism service economic entities which could standardize the business behavior of enterprises,so as to ensure the sustainable development of Huizhou agro-ecological tourism. |
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