A Study On The Communication Planning Of The Daojiao Town In Dongguan City Based On The Public Interest View

In the 21 st Century,the communication industry in China has been developed quickly,the construction of communication facilities also undertakes like a raging fire,and the great importance has been continuously attached to communication planning.But contradiction between the communication planning and the public interest has arised along with the gradually progressing of communication planning.The influence and relationship between the two has drawn more and more attention.It's proven that the communication services has distinct property of public service,it needs leading from the angle of the public interest,thus a virtuous circle can be formed,and a win-win situation will be achieved.In recent years,great achievement has been made in the communication planning work of Daojiao town;meawhile,there are outstanding contradiction between the communication planning and the public interest.It has great significance to conduct a research of the communication planning based on the public interest view.The study of the paper begins with the analysis on the present situation of the communication planning based on the public interest view,which includes the following respects: the calculation of requirement of the local populace,the planning of communication base station,the planning of communication line pipe and the relational mode between the communication planning and the public interest.Secondly,the paper analyzes the primal problem of the communication planning in Daojiao town,which includes the lackness of the consciousness to contribute to the public interest,the deficiency of appeal approach for the public interest,the redundant construction of communication facilities,the disperses and weakness of the management and control for the planning,the sole mean to do the planning.On the basis of full inquiry into the present situation,the paper makes the analysis on the advanced experiences of the communication planning leading by the public interest in foreign coutries,which includes USA?European countries?Japan and South Korea.Finally,the paper proposed the relevant suggestions for the strategy of the communication planning based on the public interest,including the innovation of the supervision system aiming at the communication planning for the public services,setting up a multi-win-win coordination system,the furtherance of the co-construction and sharing of the communication facilities,the enhancement of regulations and institutions for the management of the planning and to diversify the types of planning according to local conditions.The purpose of the paper is to make an intensive study and analysis on the specific problems leading from the angle of the public interest,and put forward the optimization strategy that can guide the communication planning on the advanced experiences of the developed countries.Meanwhile,object lessons and references can be provided for the the areas similar in China.