Inheritance And Protection Of Hakka Kylin Culture In Qingxi Town Of Dongguan City

The Dongguan, laden with historical and cultural heritage, since the reform and opening up, it’s rapid economic development made itself world-renowned, but it’s social and cultural image is not good as it’s economy image. The negative image of their city affects the society stability of Dongguan. The process of the image of the city is the a progress of the social psychology of the city’s culture, history, ideas, feelings in the public,change the negative image of a city, must find out the reasons, prove the spread mechanisms of which formed in social psychological. The first impression, halo impression, herd effect, rigid impression in the Social cognitive theory cause the negative image of Dongguan city fueled, so cognitive biases of Dongguan produced. Media distort the image of the city of Dongguan, guide people misread and distorted Dongguan image, so the public’s negative image of Dongguan enlarged. In the process of social interaction, social fueling effect makes people’s image polarized, group interaction makes the Dongguan’s notorious image traveled far and wide through informal channels. Especially as the negative image spread, Dongguan was amused, personified, demonized, the stereotypical negative image in people’s minds was hard to hard, Dongguan has become the synonymous of "sweatshops","man’s paradise".To eliminate the negative image of Dongguan, all the people should be involved in the image construction of Dong guan, by enhancing the cohesion of society and obtaining all the support; Focus on the tra nsformation of the urban environment, create a wholesome atmosphere, build up a cultur al Dongguan, and upgrade the level of civilization, in order to show the new image of Do ngguan; Pay good attention to the propagation by media, value the benefit of the disadva ntaged groups, establish the good public praise, and maintain image of Dongguan from e very aspect; collect the public opinions, set up the public early warning mechanism, prev ent the diffusion of the negative image actively, restore the positive image of Dongguan p urposefully, and became open, Open and generous and pragmatic.