Research On Korea Pickles Brand Construction And It's Insp Iration To The Brand Construction Of Shandong Characteristic Agricultural Products

China's rural economic system reform has gone through 40 years.At present,the development of rural and agricultural economic has entered a new stage.First,the supply of agricultural products in China has changed from long-term relative shortage to relative surplus,Brand competition has replaced pure price competition as the focus of agricultural products competition.Seco nd,caused by the long-term extensive development of agriculture,the quality of agricultural products is not high.Again since the accession to the WTO,the domestic market and international market of agricultural products,a large number of foreign high-quality agricultural products in our country,the strong impact of local agricultural products.In order to improve the competitivenes of China's agricultural products,to raise the income level of the agricultural sector and achieve a better blueprint for the construction of new rural areas,wemust take the path of modern agriculture,develop special agricultural products and create special brand of agricultural products.The construction process of characteristic agricultural products is a very complex systematic project.Although the brand construction of characteri stic agricultural products has begun to take shape in China,there are still many needs to be improved compared with other countries and regions.As a major agricultural province,Shandong province has unique natural conditions,species resources advantage and rich experience in agricultural development.It has achieved great achievements in the process of creating agricultural development model with special agricultural products,and also exposes many problems.Korea and Shandong are across the sea,the two are at the same latitude,and the straight distance between Weihai and Seoul is only 428 kilometers.Therefore,the growth environment,quality characteristics,consumption demand and cultural background of agricultural products in both places are similar.Korean pickle is the most representative characteristic of Korean agricultural products.After years of brand construction,it has become the representative of Korean food culture,and is gradually loved by people all over the world.It creates great economic value for Korea every year.On the basis of combing the basic concepts and related theories of characteristic agricultural products,this paper systematically summarizes the successful experience of korea pickles in the construction of brand of Korean korea pickles,aiming at the overall situation and outstanding problems of the brand construction of the characteristic agricultural products in Shandong Province,with the brand molding and marketing experience of korea pickles,providing a practical referencethe for special agricultural products in Shandong province and even the whole country.