Research On The Development Of Pujiang’s Kiwifruit Industry And Countermeasures

Pujiang county is unique in geography,climate,soil and natural environment,and it is a rare convergence of Red kiwifruit,Yellow kiwifruit,Green kiwifruit.In nearly years,Pujiang county has become one of the three largest Yellow kiwifruit producing area in world,and one of advantageous areas in China,and has an important position in China’s kiwifruit industry.Pujiang county is making efforts to build the Chinese kiwifruit industry innovation development base.However,with the rise of kiwifruit consumption,the development of kiwifruit industry is becoming increasingly competitive.The kiwifruit industry in Pujiang county faces a dual challenge from the international quality varieties and other areas of China.In order to further understand the existing problems in kiwifruit industry of Pujiang county,and further grasp favorable policies and market development opportunities,the article makes a deep analysis of kiwifruit industry on standard planting,infrastructure construction,industry chain and brand extension.Industrial development theory,comparative advantage theory,competitive advantage theory and sustainable development theory are theoretical bases.Affecting factors,current situation,relevant data are analysing materials.Macroscopic and microscopic,quantitative and qualitative,horizontal and longitudinal comparison are main research methods.The article puts forward the strategies of sustainable development: 1,Strengthening breed,improving standardization system,enhancing technology support;2,Elevating the level of mechanization,encourage scientific and technological innovation;3,Introducing deep processing enterprises,enhancing storage capacity,establishing e-commerce supervision platform,accelerate logistics development;4,Enhancing market development and strengthening brand promotion.