The Decision-Making Mechanism Of Product Pricing Based On Dual Channel Closed-Loop Supply Chain

With the continuous development of information,network technology and the continuous improvement of science and technology,especially the rapid development of the network technology,the awareness of network sales began to be accepted by much more enterprises.In reality,we can find that lots of manufacturers and retailers were beginning to use the model of dual channel sales which includes the online sales and offline sales channel.At the meanwhile,supply chain and logistics industry also began to burst out new vitality.However,the rise of these aspects brought about new problems such as resources shortage and environmental pollution.As early as several years ago,large of foreign enterprises have begun to pay more attention to the recycling of waste products,and our country also proposed the construction of ecological civilization and sustainable development concept in recent years.According on these awareness,the traditional supply chain management gradually change the mode to the dual channel closed-loop supply chain management.This paper research findings and conclusions:(1)Under the dual channel closed-loop supply chain model of manufacturers,the total profit in centralized decision-making supply chain system is significantly greater than decentralized model.In other words,each member of the supply chain can achieve minimal loss and global optimal under centralized decision-making model.Compare the two kinds of situations of decentralized decision-making perspective,no market leadership Stackelberg game theoretical model in the overall profit is better than the manufacturers leading.(2)Under the dual channel closed-loop supply chain model of retailers,driven by their own interests,retailers will choose Stackelberg game theory model under the leading of retailers.But from the two kinds of situations of decentralized decision-making perspective,no market leadership Stackelberg game theoretical model in the overall profit is better than the retailers leading.(3)According to the numerical example,we found that consumer demand preference coefficient,recovery rate and remanufacture success rate of waste products has different effects on each node of the supply chain enterprise's profit and the total channel profit respectively.