The Study On The Transformation Of AnBang Marketing Model Of Internet Plus Background

With the continuous development of Internet technology,the concept of "operating Internet plus" and "Internet plus",on the economic and social aspects are.In the field of insurance,the cross-border integration of Internet and insurance has brought new opportunities for development and new challenges for insurance companies.Recently,the "Internet plus" background,the marketing mode of Chinese insurance companies’ transition to become the focus of the industry.research objective : Based on the Internet marketing model,insurance business transformation concept out,the concept of "background Internet plus" construction of the marketing model of life insurance enterprises in China;then the influence depth analysis of "Internet plus" strategic plan on marketing mode of traditional life insurance enterprises in China;the AnBang existing marketing mode The study will provide some reference suggestions for the transformation of AnBang life insurance marketing mode,and provide some reference for the transformation of life insurance industry marketing mode.Research methods: Through extensive reading of literature,we can know the research status of predecessors and avoid blindness of "blind spots".At the same time,using the Internet to collect domestic and foreign literature,as a reference for research,to ensure the successful completion of the paper.Collect information,retrieval theory and Research on topics related to facts and data by literature,based on the analysis of the transformation of marketing mode of Internet insurance,enterprises,marketing theory and strategy theory,combined with the recent years of China’s life insurance industry.The data,to explore the "Internet plus" Under the strategy of our country’s traditional life insurance enterprise marketing model,combined with the current macro environment of our country,put forward the relevant countermeasures and suggestions,making this study on the basis of objective and accurate theory.The SWOT matrix is used to analyze the marketing status of ANN life,and the necessity of the transformation of the marketing mode is discussed,and some suggestions are provided for the transformation of the marketing mode of the life insurance.Using the quantitative analysis method,we compare and analyze the premium income of each channel of AnBang life insurance company.The main results of the study: 1)"Internet plus" to the traditional marketing mode of life insurance enterprises in China is mainly reflected in three aspects.Of the life insurance business of the concept of China’s impact on our life insurance sales;entrance impact;the traditional service mode of China’s life insurance impact;2)in the "Internet plus" background,AnBang existing marketing model is no longer adapt to its development,marketing model transformation imperative.Conclusion: the existing marketing mode of ANN life life depends heavily on the channel of silver insurance and the development of various channels is seriously unbalanced.It must be resolutely adopted the improvement measures to adjust the existing marketing mode,fully integrate with the Internet,and strive to occupy a place in the competitive Internet insurance market in order to achieve the sustainability of the company.Policy recommendations: with their own advantages,enhance core competitiveness;make full use of the Internet,the marketing channel structure optimization;combined with the channel change,the adjustment of product structure;cultivate and tap the "Internet plus" potential talents.