Research On Business Model Under Sharing Economy

With the rapid development of science and technology,with the promotion of Internet technology,the sharing economy has begun to enter people's vision,and it has a great impact on people's life and work.At present,there are not only renting books and renting houses and other shared economic models,but sharing bicycles and even sharing automobiles have appeared,which has greatly promoted the development of sharing economy.Compared to Europe and the United States and other developed countries,China's sharing economy started late,but the pace of development was very alarming.In a relatively short period of time,the domestic share of the economy has made great achievements and attracted a large amount of money.However,behind the prosperity of the sharing economy it also exposed many problems and defects,the sharing economy provide convenient services for users at the same time,also face such as social management,recovery of funds and other issues and disputes.This paper analyzed the development status of mobike sharingbike,and conducted a comprehensive assessment and analysis,put forward the improvement and optimization strategy,hoping to provide reference for the sustained and steady development of China's sharing economy.The thesis consists of four parts,studied the business model under the sharing economy.The first part is the introduction,which explains the basis of the topic,the significance of the study,the research ideas,and comments on the current research situation at here and abroad;The second part analyzes and expounds the main research theories;The third part analyzes the business model of the mobike sharingbike,analyze the advantages and risks with SWOT,discuss the future development direction of mobike sharingbike;The fourth part forecasts and summarizes the future development of the sharing economy on the basis of the above research.