Researches About The Redevelopment Of Ice-snow Tourism Products In Chongli

With the improvement of the living and consumption level,the form and quantity of the demand in tourism products have also changed greatly.Ice-snow tourism has also begun to walk into the vision and become increasingly prevalent amoung the vast majority of tourists.Although the development of the ice-snow tourism is represented by the northeast three provinces of China,the acquisition of bidding for the Winter Olympic Games in 2022 has brought an opportunity for the development of Chongli skiing tourism.In recent years,ice-snow tourism has been developing strongly in Chongli,making best use of the natural resources and geographical advantages,and creating a the rural tourism economic belt dominated by ski tourism and formulating the brand known as "the first natural ski resort in North China".However,there is still a gap between Chongli and other peer place in ice-snow tourism,existing a series of problems,such as the lack of product personalization and experience,serious homogenization,and lack of cultural connotations.Consequently,this paper takes the ice-snow tourism in Chongli County as the research object,aiming to provide new ideas and strategies for the redevelopment of ice-snow tourism products,so as to provide reference and guarantee for better completion of the Winter Olympic Games.This paper introduces many research literatures related to the development of ice and snow tourism products at home and abroad,and summarizes the existing problems in the development of ice and snow tourism products at home.From the perspective of the basic concept of ice and snow tourism products,this paper gets the characteristics and functions of ice and snow tourism products,and further introduces the theory of related tourism product development,so as to provide a theoretical basis for the development of ice and snow tourism products;then the ice and snow tourism resources in Chongli area were comprehensively analysed,using ice and snow tourism resources evaluation system to evaluate the Chongli district and Harbin city of ice and snow tourism resources snow resources,extracting the ice and snow tourism resources in Chongli area and characteristics to product conversion method;Meanwhile,a questionnaire survey is applied to analyze the ice and snow tourism market in Chongli district.The market segmentation and demand analysis of the target population are carried out from three perspectives:the passenger's characteristics,travel behavior and satisfaction;finally,based on the analysis of the market,production and resources,the paper puts forward the snow tourism product redevelopment strategies,from the three angles--different types of ice-snow tourism products development,non-snow seasons of ice-snow tourism products development and "combined" snow tourism products development in Chongli district.Among them,different types of ice-snow tourism products includes five categories:snow sports products,ice and snow leisure entertainment products,snow festival celebration products,ice-snow equipment products and snow service products.