Research On The Development Strategy Of Baoshan Yingshanhong Fruit And Vegetable Development Co., Ltd

Baoshan Yingshanhong Fruit and Vegetable Development co.,LTD.was founded in January 2004.At first,the company was mainly engaged in the base construction of sweet persimmon planting and sweet persimmon industrialization development.After 13 years of steady operation,it is now developing into a collection of fruit and vegetable planting,processing,sales,seeds,pesticides,fertilizers and the wholesale and retail of other agricultural materials,large ice and ice bottle production and sales,as well as fruit and vegetable fresh-keeping and agricultural product storage and cold chain logistics services for the integration of modern comprehensive leading enterprises.In the face of science and technology changes with each passing day,the market competition of incentive,and volatile prices of agricultural products,etc.,the purpose of this paper is to model and analyze the advanced agriculture development at home and abroad experience,by looking for the vital problem restricting company bigger and stronger.It also aims to make some strategy researches about the long-term development of the company,provide a programmatic support for the company,and guarantee a sustainable,healthy and stable development.This paper integrated many methods,including PEST analysis,SCP analysis,porter five model,SWOT analysis,literature retrieval method,comparative analysis,questionnaire investigation,interview method and so on.It focuses on the analysis on the macro level of policy,economy,society,technology and industry situation,growth trends,strategic cluster,competitors such as the external environment and industry environment.Based on the track of development of the company reorganization,this paper is to analyze industrial structure,business model,human resource management,technology innovation,financial management,marketing management,brand management,security management,in which it exists other problems and the insufficiency,so as to sum up the internal advantages and disadvantages,the external opportunities and challenges in the company.On the basis of the study,we can establish the vision and mission,the strategy and goal,the business strategy,functional strategy,strategic implementation safeguard measures for the company,etc.According to the analysis of the paper,to ensure the sustained,stable and healthy development of the company,and make company bigger and stronger,we must timely formulate the development strategy of the company,and make the strategy to implement various security measures,and then convey it to the heart of every cadre staff to serve the local economic and social development and build a well-off society in an all-round way.