Research On Strategy Formulation And Implementation Path Of CT Company

As the product of Chinese particular stage of economic development,local government financing platform company provide a lot of money supply for the local government infrastructure construction and other public welfare projects in the past 20 years,and plays a positive role in the Chinese overall social and economic development.However,it exposed problems such as solvency is weak,the operation of non-standard from rapid development of the global financial crisis in 2008.Local government financing platform companies constitute the majority of the total amount of local government debt,which directly causes the debt rate of local governments to exceed that of the early-warning line.For this reason,since the beginning of 2010,the Chinese government has issued documents to standardize the operation of platform companies.The direction made clear that platform need to be transformed government financing function into market-oriented operation.Under the guidance of policy,the whole industry of local government financing platform is exploring the way of transformation,and more and more local government financing platform companies are being promoted to the market.CT company is one of the X area government financing platform companies.Its major business is real estate.In the long term operation,it gradually exposes the problems of weak profitability,weak debt paying ability and internal governance structure.Its business relies on government funding and financing to maintain debt.With the current management of CT company,it is not enough to face the market.It is the inevitable choice for the sustainable development of CT company to explore and formulate the company strategy in the tide of transformation,to find the orientation in time and to adjust the direction of development.Based on the theory of economic and strategic management,combined with the current situation,especially since 2010,the strategic formulation of CT company has been studied.Taking the policy oriented as the starting point,using PEST,five force model,in-depth interview,SWOT and other analysis methods and results as research breakthrough,this study puts forward the strategy and implementation path of CT company,and provides suggestions for CT company and even the same type companies.