Research On The Value Evaluation Of Shuanghui Group's Goodwill Based On The Method Of Extra Income

From the Central Document No.1 in 2016 to the report of the Nineteenth Congress,it can be seen that in recent years,China's attention to the development of the food industry and food safety issues has continuously increased.Food safety issues will prompt the industry to continue to integrate resources,and more and more mergers and acquisitions will take place.Under this background,a reasonable assessment of corporate value has become an important issue in the development of the modern food industry,and the value of goodwill is the most important and most difficult of the company's value assessment,and it is the goodwill of the company's core competitiveness.It is also crucial to the development of the company.In the development of China's food industry,meat processing companies play a decisive role.Therefore,this article selects the Shuanghui Group,a leading company in the meat processing industry,to evaluate the value of goodwill.This article analyzes the importance of the goodwill value to the development of the company and the necessity of the evaluation of the goodwill value in the current economic situation.This article first sorts out the theory of goodwill and goodwill valuation to find out the reasons for the impact on the value of goodwill.Secondly,combining several methods currently used in mainstream evaluation in the field,namely,method of cutting off difference,real option method,linear programming method,and excess return method to compare the current method of evaluation of specific cases—the excess return method.Finally,combined with the enterprise life cycle theory,the discount rate at different stages of the company is determined to improve the excess return method,and this method is used to evaluate the value of the goodwill of the Shuanghui Group and obtain a reasonable valuation.Therefore,it can be seen that the excess return method combined with the life cycle theory is more suitable for the evaluation of the goodwill value of the Shuanghui Group.