Research On The Investment Problems Of The Project Of LG.Philips LCD (Nanjing) Co.,Ltd.

With the development of the new display technology, the nation has already decided to develop the new display technology and apparatus preferentially in the eleventh"five-year"development plan of information industry. So the new display apparatus has become one of encouraging electronical information products. On the foundation of the above environment, the author takes the project of LG.Philips LCD (Nanjing) Co.,Ltd. for researching object. According to the development of TFT-LCD industry in recent years and the item's circumstance, the author uses the theory of Feasibility study for further analysis and hopes to provide the feasibility conclusion and suggestion of the investing item to the decision maker as a reference.According to Industry competition analysis model and comparison analysis method, marketing environment is analyzed in the first part, including the global TFT-LCD market and industry, the TFT-LCD industry of China and etc. And technological possibility and some suggestions are confirmed in the second part, including the item's engineering project, measures of entironment, industrial safety, fire protection and economy of energy, organization structure and personnel's training, and etc. The item's investing estimation, financial analysis and evaluation is carried out in the third part, including detailed investing estimation, financial indexes'evaluation, and uncertainty analysis so on. The thesis ends with the feasibility conclusion and suggestions of the investing item.This thesis has certain reference meanings for the decision maker to make the item's investment better, by researching the project of LG.Philips LCD (Nanjing) Co.,Ltd.. What's more, it will play a positive role on the feasibility study of the similar industry in our courtry.