Study On The Marketing Strategy Of Infant Formula Milk Powder In A Company

With the opening of the "second child" policy,China's milk powder market continues to expand and the demand is increasing.However,in recent years,the domestic infant formula milk powder safety emerges endlessly,the powdered milk problem receives the concern,the market competition is more and more intense.Improving the company's marketing strategy has an important influence on the development of the company.It can help companies reorganize marketing channels,product portfolios,and human resource management,and greatly reduce production costs.This also increases production efficiency and can increase brand image,ultimately increasing the economic efficiency of the company.This article first briefly describes the status quo of the infant milk powder domestic market and the international market environment it faces,and uses Company A as the research object in the industry.It is proposed that the purpose of this paper is to adapt Company A to the current market environment through analysis of marketing strategies.Therefore,this article proposes the development strategy for infant milk powder for the whole infant formula milk powder market.Secondly,this article analyzes the current situation of infant formula milk powder consumption,the growth trend of the market,and the competitive structure of the market,and analyzes the marketing environment for infant formula milk powder.At the same time,this section also carries out a comprehensive and in-depth study of the development environment of the enterprise in relation to the market segmentation,demand and competition of infant formula milk powder.Thirdly,this paper studies the marketing strategy of the company,analyzes the marketing strategy using STP and Potter's competition theory,and analyzes the market segmentation,choice of target market,and target market positioning.At the same time,it has positioned the target market from the aspects of products,prices,channels,and promotions;and has conducted research on the marketing mix strategy in the company's new era,and summed up the marketing methods of Company A,which has important practical guidance significance.Finally,based on the research and analysis of the company's infant formula milk powder market,the article creates a good development environment for corporate marketing,helps company A achieve its ambitious development goals,and protects the growth of infants and young children in China.