The Influence Of Innovation On Export

In recent years,with the increase of the cost of labor force and raw material in China,the low price advantage of Chinese enterprises in the international market is becoming weak,and the competitiveness of enterprises is decreasing.At the same time,exploiting the international market by low price is easy to bring about the anti-dumping policy restrictions and result in trade disputes,which will not only adding the expense of enterprises but also contribute to the continuous development of enterprises.Therefore,enterprises need to urgently find new Export driving force to improve their competitiveness in the international market.As to the complexity of the international market and the increasing number of competitive enterprises,more need enterprises to hardly need improve the competitiveness of products.Innovation,as an endogenous driving force for the development of enterprises,will improve the content of quality and technology content,but also help enterprises to catch the new opportunity to explore the international market.Therefore,in view of the status of export and innovation,the relationship between innovation and the export of enterprises is worth checking.We use data of the World Bank survey about China's 2848 enterprises in 2011 to probit and logit model.Firstly we discuss the effects of innovation on export decision.Secondly we discuss the influence of innovation of enterprises' indirect or direct export options.Finally,we divide the enterprise in three parts as to different industries and different types of ownership and different technical level.Through the empirical study,this paper draws the following conclusions:Firstly,on the whole level,innovation play a no significant role in promoting export,but it can promote enterprises to choose indirect exports significantly.Moreover,with the increase of innovation level 1%,the possibility of enterprises to export indirectly is increased by more than 50%.Indirect export,with the help of the third party platform,helps enterprises avoid the risks that brought by the changing international market,so more innovative enterprises are more likely to choose indirect exports.Secondly,for the different split sample enterprises,manufacturing's innovation significantly promote the export,the service industry and the state-owned enterprises is not obvious,but for the private enterprise,the innovation is to restrain its export.Thirdly,in the study of the impact of innovation on export mode decision,innovation has a significant effect on the indirect export of manufacturing enterprises,private enterprises and middle and high technology enterprises.In the empirical study of each sub sample,innovation has little effect on the promotion of direct exports.According to the above conclusion,this paper believes that micro enterprises should change their concept of development,and mainly rely on innovation to promote export or expand export scale,and make rational use of trade intermediaries to avoid risks and improve enterprise performance;service enterprises should learn from developed countries and increase Innovation investment in the high value-added industry.The relevant government departments should strengthen support for innovative enterprises and encourage enterprise innovation,improve the intellectual property legal system and the innovation environment,increase the support for the development of trade intermediaries,and provide a good development platform for the enterprises to go out.