Research On Optimization Of Z Company E-commerce Management Platform

In recent years,with the development of economy and society,people’s living standard continues to improve,and the demand for agricultural products is also increasing.Agricultural products consumption market with high purchasing frequency,high profit space,and less developed market,is regarded as the last piece of "blue ocean" in e-commerce sector,and thus has attracted many companies involved in.The rapid development of the Internet has promoted the rapid development of e-commerce of agricultural products.Enterprise Z,with the background of national capital,is operating and managing the wholesale market of agriculture products.It is now making great efforts to promote the development of the wholesale market of agricultural products by means of e-commerce.Based on thoroughly research and summarizes of domestic and foreign literature,this paper analyses the operating status and existing problems of Z;put forward the operation framework of the ’dumbbell type’ three level agricultural product logistics distribution network;elaborates the general idea of optimization of agricultural e-commerce system,that is to integrating coordinately with network of’production base + headquarters platform + terminal distribution’ type in Z;designs the integration of both the online and offline,domestic and foreign markets to realize the commodity interoperability,functional interconnection and regional interaction.At the same time,it serves the integrated comprehensive e-commerce headquarter platform,which is serving the upstream farmers of the industrial chain,the downstream enterprises and the terminal consumers.Finally,it gives some concrete construction plan.The results of this study can help Z to establish advanced e-commerce system and platform,which is beneficial for Z to improve the price mechanism,the trading mode,and the information service function of wholesale market of agricultural products.The research not only helps Z to develop e-commerce actively,but also has certain reference and practical functions for other enterprises in the same field in terms of e-commerce development.