Study On Commercial Computer Marketing Strategy Of D Company In China

The development of mobile interconnected technology provides more commercial channels and broader market space for commercial computers in China.Computer manufacturers are no longer limited by labor costs,such as manpower and store rentals which are necessary for traditional sales industry.Consumers also have more choices.They can enjoy more convenient,faster and cheaper market services through different channels.On the other hand,because of the low threshold of e-commerce,many enterprises,especially those with strong technology,capital and brand strength,have entered the market,leading to the fierce competition in commercial computer market.At present,product structure,product performance,market services and target groups are becoming homogenized.Competition has also evolved from original product price competition to the full range of market competition such as price,channel and product.Hence,computer manufacturers are facing a new marketing adjustment to cope with the fierce market challenges.D company has gained competitive advantages,achieved remarkable results and become a well-known brand in the market through its own direct selling mode.But the internal defects are also gradually highlighted.Therefore,how to reconstruct the effectiveness of marketing resources and build the core competitiveness of the market is the urgent problem for D company.This study takes D company's commercial computer marketing practice as a model.It uses some theoretical tools such as value chain theory,STP marketing positioning theory.It explores the internal and external advantages of the enterprise combined with the actual situation of commercial computer sales based on a comprehensive analysis.After that,it puts forward the marketing strategies to help D company increase sales and market share.With the help of this study,it hopes to provide some reference for D company and provide experiences for similar electronic products.