The O2O Transformation Strategy For Midea Water-Heater

Since the reform and opening up,transnational enterprises have been entering China continuously,bringing advanced foreign ideas and business models into China,which is not only a development but also a challenge for all walks of life in China.E-commerce is rapidly occupied by the Chinese market because of its advantages such as time and place constraints,convenient and quick transaction.With the expansion of the scale of e-commerce,it invades the market share of the traditional sales model,and it has a great impact on the status of the traditional retail industry in the market,and has formed a huge challenge to the development of traditional retail industry in China.In the context of the development of e-commerce,the development of traditional household appliances industry is also facing unprecedented resistance.Compared with the new network marketing channels,the traditional marketing channels can not be compared with the other aspects of operation cost,transaction mode and publicity,so the traditional household appliances industry must change to meet the requirements of the development of the times and meet the changing demand of consumers.In order to keep the sustainable and healthy development of the enterprise,we can constantly adjust its marketing strategy,actively use the platform of e-commerce,combine its own advantages and characteristics,and continue to explore the appropriate transformation road.The emergence of the 020 business model has brought a new road for the development of the traditional household electrical appliance industry.This model combines the online sales channels with the real sales channels under the line,and magnifies the advantages of the traditional sales channels to fully realize the complementarity and integration of the online advantages and the advantages of the offline.Based on China's economic and market development situation,according to the reality of the development of China's household electrical appliance industry,This paper analyzes the current situation of the development of the water heater and the operating environment,and analyzes the characteristics of the new business model of O2O,the form of the organization,the advantages and the influence on the traditional household appliance industry,and through the analysis of the external environment and internal factors of the transformation of the MIDEA water heater,the inevitability of the transformation of the MIDEA water heater is obtained.According to the strength and development of the water heater in China,the transformation plan and specific implementation proposals of 020 mode are designed according to local conditions.