The Study Of SC Company's Marketing Optimization

Since the reform and opening to the outside world in 1978,China has opened the country and has created a good condition for international investment and cooperation,and let us see some successful international brand marketing strategies under the Chinese market environment.But some of our local brands,on the basis of good products,may not win enough market shares.Nowadays,it is not a difficult problem for enterprises to get initial capital or angel investment,but how to efficiently allocate the marketing resources to raise the brand's wider profile has confusing many enterprises.Soft drinks industry is a highly competitive field in China.The Coca-Cola Company has been the best in the marketing of the industry,not only in the US,but also in mainland of China.Many scholars at home and abroad have made a lot detailed investigation of the Coca-Cola brand marketing strategies.This article will make a qualitative analysis of the brand marketing of the Coca-Cola Company from the marketing 4C strategy,to above-the-line and below-the-line marketing strategy.And this article takes the sales data of Coca-Cola Company in region A as a sample for the object of study.The analysis of the marketing investment channels used to try to find the potential "Gold ratio" of marketing investment in soft drinks industry.This article study the trends of marketing investment and sales of both the whole SC company and specific brands from classic to emerging brands.The writer also evaluates the impact of quantitative changes in marketing investment on consumer enthusiasm.By learning from the example of the practical experience of industry benchmarks,we should rethink and improve the marketing strategy of our domestic brands,improve the influence and market share of the local brands,and make the national brands more confident and vitality.