Reseach Of SP Bank Big Data Marketing Strategy

As China's economy has entered a new normal,the competition among traditional commercial banks has become increasingly fierce.At the same time,the rapid entry of third-party Internet financial institutions has also affected the operation of SP bank.In the era of mobile Internet,banking customers are increasingly demanding financial services.Traditional commercial banks,due to technical constraints,are still in a mode of experience-based and data-assisted marketing strategies,and have low energy efficiency for marketing resources..With the continuous maturation of big data technology,whether SP Bank can adopt big data technology and apply data mining technology to obtain more accurate,more customer-oriented and more comprehensive customer demand information from data,optimize marketing model,and expand marketing Channels and optimization of product development have become SP Bank's current concerns.This paper mainly studies the application of SP Bank's big data in marketing strategy.First,the background of the topic,the purpose of the study,the significance of the research,and the related research at home and abroad are described.Second,it analyzes the impact of big data on the marketing of commercial banks.Thirdly,the product strategy,price strategy,channel strategy and promotion strategy were studied from the perspective of big data marketing.In addition,the 4Cs marketing strategy of SP Bank was analyzed in depth with big data marketing.Then,it combs the application process of big data in the commercial bank and the algorithm of big data mining in detail.Combined with the actual data of SP Bank,a case study was made on the specific application of big data in marketing decision-making.Starting from practice,the actual significance of the article was proved.Finally,several safeguard measures were put forward for SP Bank big data marketing,and the entire article was summarized.