An Empirical Study On Consumption Intention Of Smart Wearable Medical Products Based On Personal Attention

Healthcare plays an important role in People's Daily life.In recent years,with the rapid development of China's economy,people's living standards have improved dramatically,and due to the aging of the population increasing,health problems gradually become the focus of national attention.In particular,people living in cities have a long life and diet,and sub-health and chronic diseases tend to be young,and the health of the people is worrying.In this background,with the development of mobile medical service,the intelligent medical dressing products arises at the historic moment,it will be big data network,cloud medical,cloud computing and other information technology and the combination of medical and health institutions,to provide users with personalized health care and medical information,to alert users to pay attention to their health,nip in the bud.Although the market of smart wearable medical products has already developed at home and abroad,it is still in the initial stage,which is due to the technical problems of the equipment to be developed.On the other hand,because most of the users who buy equipment use the equipment less viscous,there is no explosive growth in the market.Therefore,it is necessary for us to investigate the personal attention to health and explore the influencing factors that affect consumers' willingness to purchase.This paper uses empirical research methods,seletion of the national people pay attention to their own health as samples,to join the "gender","age","education degree","family income per month," "abnormal health indicators","sub health" and "disease characteristics as control variables,distribution of survey questionnaire to collect data.,main SPSS20.0 statistical software is used to recycle the reliability validity of the questionnaire data,and through the factor analysis to extract the "focus on personal health and health data","for smart wear medical products and medical attention" and"the attention to health care" three common factors,is the main factors influencing the consumer to buy smart medical dressing products.After the above three variables and gender,age,family income per month seven virtual variable stepwise regression analysis,the results showed:"family income per month" independent and intelligent medical dressing products purchase intention negatively correlated;Men are less likely than women to buy smart wearable medical products."The attention to health care,the intelligent medical dressing wear and medical attention,the attention to personal health and health data" three variables and the purchase intention of intelligent medical dressing products were positively correlated;Age,level of education,the health of the abnormal index,the health status and disease characteristics of five variables and intelligent medical dressing products were not associated with purchase intention,which as a result,finally it is concluded that willingness to spend and the regression model between influence factors.The following article and the result of the empirical hypothesis testing was analyzed and discussed,based on the proposed intelligent medical dressing products market in some of the problems existing in the development,and put forward reasonable public policy suggestions and related precision marketing solutions.