A Strategy Research On The Investor Relations Management

In the history of China's securities,the ups and downs of 2015 and 2016 were destined to be a great one,the bull market,the stock market disaster,the rescue,the melting...Many of the high-priced shares of the market have fallen to the bottom in a few days.However,there were a number of listed companies that had a wide range of volatility,recorded high price in the subsequent market.Generally speaking,the market value of listed companies reflect their business ability and the market confidence for them.Relative to the high price,the volatility of the listed companies' share price will also affect shareholder value and the financing efficiency,etc.I work for a listed company CPT technology(group)co.,LTD.(hereinafter referred to as"CPTTG").Because of the huge fluctuations of stock price in the stock market disaster,the company was forced to modify the price of the non-public offering stock twice.It took two years to finally complete the targeted issuance and raise capital,which seriously affected the transformation and development of the company,especially missing the flourish of panel industry in 2017.At first,this paper reviews and summarizes the domestic and foreign theoretical knowledge about market value management and investor relations management.On this basis,combining with my work experience in the CPTTG investment and market value management department,and the related information of investor relations management,I use the methods of case analysis and event analysis to do the research on the relationship between investor relations management strategy(including information disclosure,channel construction,institutional research,etc.)and market value management.Then,come up with the characteristics and strategies of successful investor relations management.At last,the paper will research the status of CPTTG and draw a conclusion of the strategy and improving direction for the management of investor relations,in order to maintain the price stability in the future.This paper suggest that listed companies' investor relations management helps to maintain a reasonable stock price,reduce the fluctuation,reduce the cost of financing,etc.Therefore,listed companies should strengthen the following three aspects:First,establish and improve the system of investor relations management,and establish an organization that matches the system to effectively carry out the management of investor relations.Second,improve the quality of information disclosure and enhance voluntary disclosure,including the company's strategic layout,operation plan,operating environment and operating conditions,so as to make investors more aware of the value of the company.Third,actively expand channels of communication with investors,mainly including performance statement,institutional research and release of research papers,road shows and anti-road shows,and improve the initiative to communicate with investors.