Based On IPA Analysis Gan Nan Tibetan Autonomous Prefecture Ethnic Tourism Attraction Research

Tourism caters to the public,s pursuit of a better life and gradually becomes a habitual way of life,playing an increasingly important role in the national economy.Ethnic areas have attracted more and more tourists who are eager to experience exotic cultures because of their unique and precious historical and cultural heritage,original beautiful natural scenery,and folk customs that condense national wisdom.Gan Nan Tibetan Autonomous Prefecture,as one of the top ten Tibetan areas in the country,has rich tourism resources and many types.The Tibetan-based customs,rich multi-ethnic cultural heritage,colorful folk customs and rich ethnic and folk art constitute Gan Nan tourism unique resource advantages.At present,although Gan Nan tourism industry has achieved better development,it does not match Gan Nan’s good resource advantage.The main reason is that the tourism attraction is relatively insufficient.With the influx of tourists,the frequent exchanges between the host and the guests have brought challenges to the protection of Gan Nan’s outstanding traditional ethnic culture.How to better excavate,protect and enhance the attractiveness of Gan Nan tourism and promote the sustainable development of tourism in Gan Nan have become problems that need to be considered and solved.This paper selects Gan Nan Tibetan Autonomous Prefecture as the research object,and uses the IPA analysis method to analyze and study the ethnic tourism attraction from the perspective of attraction.Through combing and drawing lessons from relevant literature theories,an attempt was made to construct a tourism attraction attraction evaluation system for Gan Nan.Through questionnaires to collect data,based on the quantitative analysis of the data,the evaluation index system for ethnic tourism attraction in Gan Nan was revised and determined.The finalized Gan Nan national tourism attraction evaluation system includes four first-level indicators such as tourism resources,tourism products,tourism services and tourism place cognition,and 24 sub-level subordinate indicators.After that,IPA analysis method was used to measure the importance and performance of various indicators.According to their distribution in the map,the advantages and shortcomings of Gan Nan ethnic tourism attraction were summarized.The study found that the advantages of tourism attraction in Gan Nan are mainly:beautiful natural ecological environment,well-preserved national architecture,rich ethnic culture atmosphere,authentic ethnic customs,and unique cultural landscapes;Gan Nan national tourism attraction needs to be maintained.The aspects of promotion are:the well-known recognition of tourism destinations,the transportation costs of arriving at tourist destinations and the uniqueness of tourism destinations;the development opportunities of Gan Nan ethnic tourism attraction are:the quality of tourist souvenirs,accommodation,catering,entertainment,shopping facilities and services,The propaganda of tourism sites and the richness of tourism activities that can participate in the experience;the key improvement needs of Gan Nan ethnic tourism attraction lies in:convenient access to tourist destinations,perfect tourism guide system and basic tourism Identification and experience of folk activities.Through the foregoing analysis,the strategy for enhancing tourism attraction in Gan Nan is put forward.