Is a key factor for the development of modern enterprise human resources,and human resource management is an important aspect of employee motivation,and the scientific and effective incentive mechanism,is the enterprise sustainable development and the key to win the competition.With the further development of global economic integration,the insurance industry,especially in the property insurance industry has become the present stage our country economic system’s most dynamic economic growth point and an important part,but the insurance practitioners in quantity,structure,quality is difficult to meet the growing insurance market development needs,therefore,in the development of the insurance industry,the talent shortage has become one major stumbling block.In this case,the insurance company must establish the employee incentive mechanism to adapt to it and enhance the competitiveness of the enterprise.P insurance(property)company of China,yangzhou branch of employee motivation makes a preliminary exploration,and achieved initial results.But such a big deviation benefits set unreasonable,performance management,career planning lacking,less professional training,enterprise culture incentive effect is not obvious didn’t get a good way to solve problems such as,the development of the company facing various risks.Therefore,it is urgent to optimize the incentive mechanism of employees in yangzhou branch of P property insurance company by drawing on the theoretical connotation and practical value of herzberg’s double factors.In this paper,according to herzberg two-factor theory,using the method of questionnaire investigation,literature research and interviews,to carry out the assets of the P insurance company yangzhou branch staff incentive system optimization research.Firstly,the research literature related to employee incentive mechanism is sorted out to find out the research space and content of this paper.Second,according to the employee satisfaction survey,collect employees satisfied with the incentive system,and through the way of motivating factors questionnaire,with SPSS software for the tool,using the factor analysis it is concluded that the core of enterprise staff incentive salary,benefits,performance evaluation,staff training,enterprise culture,career development;The motivation factors of their preferences were analyzed by variance analysis in the context of employees’ different differences.Based on the results of the survey data,the author points out the defects in the existing incentive mechanism of employees and analyzes the causes of the existing problems.Finally,put forward the P insurance(property)company of China,yangzhou branch staff incentive mechanism should follow the basic principles and the improvement in P insurance(property)company of China,yangzhou branch staff incentive optimization countermeasures and Suggestions:1,change the ideas of management concept,scientific planning enterprise development;2.Optimize the compensation and welfare system and innovate human resource management;3.Build a performance appraisal system to stimulate the potential energy of the team;4.Improve the staff training system and strengthen the construction of talent team;5.Smooth the path of career development and optimize human resource allocation. |