Research On The Supply Chain Model Of Fresh Agricultural Products In Zhejiang Province

China is a big agricult'ural country.Fresh produce is related to the daily life of every household,and the logistics of agricultural products is connected with production and consumption,which can not only solve the problem of effective supply of fresh agricultural products,but also help meet the needs of consumers.Promote the development of agriculture.In recent years,with the extension and expansion of supply chain management theory,domestic scholars have begun to try to apply the supply chain management theory of manufacturing products to the field of agricultural products.The research scope ranges from the leading of core enterprises,the construction of information platform to the supply Different aspects of the chain's organizational model and supply chain management.However,there are many problems in supply chain management of agricultural products in our country.For example,the contradiction between big market and small production,the dispersion of agricultural production and the non-close relationship among various links in the supply chain,there are still some difficulties in the strict supply chain management of agricultural products.Therefore,most scholars turned to study the core enterprise-led agricultural supply chain model,and the most studied is the supermarket chain-led supply chain management.However,in a short time,not all regions are suitable for the development of supermarket chain-led supply chain management model,it does not become a mainstream model.Agricultural production and processing enterprises,agricultural products wholesale markets,supermarket chains and fresh electricity suppliers are all important core enterprises in China's agricultural supply chain.China has also paid more and more attention to the circulation of modern agricultural products.To reduce the logistics cost and loss of fresh agricultural products and improve the safety of agricultural products,it is urgent to solve the problem of selecting the suitable mode of logistics supply chain of fresh agricultural products and improving the logistics efficiency of fresh agricultural products.Zhejiang is a big province of consumption in our country.The demand for fresh agricultural products and the volume of logistics are huge.It is particularly important to upgrade the level of Zhejiang's modern fresh produce logistics supply chain.Combined with the status quo of fresh produce logistics supply chain in Zhejiang Province and the applicable modes of various supply chain modes,it is an urgent task for Zhejiang Province to find out the applicable modes and development directions for agriculture in Zhejiang Province.Based on a variety of disciplines,such as economics,management science and supply chain management,this paper introduces the principal component analysis,cluster analysis and case analysis methods in order to analyze the supply chain of fresh produce logistics in Zhejiang Province The research can make up for the shortcomings of current research,enrich related research results,and provide reference for deepening relevant theoretical research.At the same time,it can also provide theoretical and methodological support for effective scientific decision-making for practical subjects such as the main business entities,management and operation entities involved in the supply chain of fresh agricultural products supply chain,and also provide policy decision-making for the government to formulate circulation policy of fresh agricultural products.in accordance with.Based on the research literature of agricultural product logistics at home and abroad,this paper analyzes the current situation of the supply chain model of fresh agricultural products in Zhejiang Province through a large amount of data collection and analyzes the applicable conditions of different logistics supply chain modes.A city of fresh produce logistics supply chain mode of choice for an empirical analysis.