Study On Tourism Competitiveness Evaluation Of Fujian Tourism Sub-central Cities

With the continuous development of the city,many scholars have begun to pay close attention to the study of urban competitiveness.As an important part of urban competitiveness,urban tourism competitiveness plays an irreplaceable role in the improvement of urban competitiveness.At present,the research on the competitiveness of urban tourism is still in the development stage.In the empirical research on the competitiveness of urban tourism,many researches are currently conducted on single indicators and less on the various components affecting the competitiveness of urban tourism.A systematic study of the whole.In the study of the development of tourism in Fujian Province,everyone has focused on the province's overall tourism research and research on tourism center cities,and has paid less attention to the second-tier tourism sub-center cities,and has not systematically Study the similarities and differences in the competitiveness of tourism in Fujian's tourism sub-center cities and the development law.On the basis of reviewing domestic and foreign literature,this article uses comparative research,investigation and research,and empirical research to construct cities including core competitiveness of urban tourism,urban tourism support competitiveness,and urban tourism economic competitiveness from multiple perspectives.The tourism competitiveness evaluation index system uses the AHP(Analytic Hierarchy Process)model to determine the sub-center cities of tourism in Fujian Province.Through the analysis,we find out the advantages and competitiveness of tourism sub-central cities in Fujian,and finally predict the future development prospects through the GM(1,1)model.Starting from the tourist center cities,analyzing the possibility of nurturing tourism competitiveness,systematically raising the five aspects of urban tourism image,relying on the tourism center city,making good use of support conditions,realizing tourism cross-regional cooperation,and government taking the lead in fully mobilizing all resources The strategic measures for the competitiveness of tourism in the sub-center of Fujian Tourism will promote the overall development of Fujian's tourism industry.