Research On The Performance Evaluation Of Corporate Strategic Alliances Based On Financial Indicators

The increase in national development and overall strength is manifested in the rapid growth of social and economic growth.On the other hand,not only is the competitive environment in the domestic market increasingly fierce,but also the international market is facing an increasingly harsh competitive environment.Success is no longer just relying on its own competitive advantage to achieve lasting market competitiveness.Those who believe that they can rely on their own competitive advantages to achieve long-term development of the business market,they are more likely to be eliminated in the fierce market environment and are forced to compete in the future.Opponents are overtaking and alliances are becoming more and more common.The trend of competition has also evolved from one company to another and has become a group operation among alliances.Therefore,the realization of a competitive co-operative management model has become an effective alliance method for consolidating the market position among various types of enterprises,enhancing the competitiveness of enterprises,and moving toward the international stage,and this cooperation method has been accepted by more and more companies.Strategic alliances are not only a special form of co-opetition,they are a valuable special tool for companies operating in a constantly fluctuating and increasingly fierce market competition environment.However,they discuss the hot topic of discussion-alliances.Performance evaluation is mainly focused on the failure rate of strategic alliances only increases.The number of scholars has studied the performance of the alliance,and the evaluation criteria and basis are also different.The selection of evaluation indicators is often subjective.Combining the research foundations of previous research scholars and the combing of literatures to find out its inadequacies and admissibility,it proposes the performance evaluation of corporate strategic alliances based on financial indicators in the objective evaluation method,avoids the impact of subjective indicators,and combines them with the revised content of corresponding national accounting standards.Comprehensive income information,to build a financial index system containing comprehensive income indicators,used to analyze the company's coalition profitability,in order to improve the scientific and accurate financial analysis of corporate alliance performance.In addition,this paper adopts the combination of single case study and the empirical analysis of comprehensive fuzzy evaluation based on AHP,taking SX Company as the research sample,under the premise that the number of alliances and the content of alliance are invariant.Based on the financial sample data of six consecutive years from 2011 to 2016 and comparing the changes of the data before and after the alliance,the research and analysis of the performance evaluation are carried out to verify the effectiveness of the evaluation index and to perfect the performance evaluation method of the alliance.It can provide reference for alliance planning and evaluation analysis of enterprises with the same characteristics at present and after.