Research On The Development Strategy Of Shandong Ginza Group

Relying on the Internet and modern logistics system,the electronic commerce obtained the huge development dividend period,at the same time brings great challenge to traditional retail,hit the original market pattern.With the further development of e-commerce,how to decipher the consumers and the physical distance,enhance consumer experience,better service for consumers is the development of the key issues.E-commerce development led to revolutionary change in trad itional retail,some retail enterprises to expand the offline stores at the same time also pay attention to the construction of the online platform,to build their own e-commerce system.Can say this change traditional retail agreed with Mr Ma have put forward new retail concept.In use VR technology to provide consumers with virtual shopping scene,after the new retail will be online,offline,and modern logistics depth fusion,makes the sales channels,to create a better shopping environment for consumers,shopping experience.New retail is the change of e-commerce era,entered a new development stage of development,as a retail department of Shandong silver group more should take advantage of an opportunity to strengthen and the integration of new retail,updated perfect from the development strategy,enhance the overall competitiveness of enterprises,promoting the perfection of the enterprise comprehensive layout.In order to promote the Shandong silver group to achieve the goals of comprehensive development,promote its influence in the market,this paper takes the Shandong silver group enterprise development strategy as the research object,the integrated use of new retail enterprise development strategy and related theory,the analysis of the macro strategies in detail,think that the current Shandong silver group cannot be achieved in the development of high-level business updates,unable to optimize the industrial upstream and downstream resources,the formation of absolute advantage,also showed the same on location at the same time,the problem such as the service function is not very perfect,in the study,based on the characteristics of the new retail should emphasize the Yin Zuo enterprise development strategy implementation by means of the Inter net technology advantage,realizing data sharing;Take diversified marketing strategies to avoid falling into a homogenized competition;Strengthen the integration of online and offline and interaction,establish the development strategy of the integration;Attaches great importance to the perfection of consumer experience,create a real consumer scenarios.During the study integrated use of literature analysis,case analysis,model and methods of mathematical analysis.Research is divided into six chapters: the first chapter in the form of the introduction proposes the research background,research significance,research status at home and abroad and the research of innovation,etc.The second chapter introduces the new retail and corporate development stra tegy related theory,in-depth analysis of new retail this new concept,and interprets the new retail and the relationship between enterprise development strategy;The third chapter analyzes the development situation of the enterprise,Shandong Yin Zuo method by using the model,a detailed analysis on the macro environment of enterprise development,The fourth chapter to SWOT analysis of Shandong silver group,summarizes the development of the enterprise strengths,weaknesses,opportunities and challenges.C hapter v design and protection of Shandong silver group development strategy research,the design of the development of Shandong silver group integration strategy and function strategy,to meet the needs of the new era of retail respectively,and the factors of development strategy of the implementation of protection measures are put forward.The last chapter mainly summarizes research on the whole,at the same time,the paper points out research.