Research On The Transformation Of Business Model Of Chinese Commercial Banks Under Interest Rate Liberalization

Interest rate liberalization is the trend of global financial integration,which is the objective requirement for further perfection and development of China financial market.After analyzing the present global interest rate liberalization reform situation and theoretical background,this paper gives an introduction of the background,the transactions of interest rate liberalization in China,as well as the characteristics of China's commercial banks.From the perspectives of profitability and management,the paper analyzes the influences brought by the interest rate liberalization reform onto the commercial banks'traditional operation model.On the basis of theoretical analysis and applicable cases,this paper suggests some actual measures for China commercial banks to take in the process of interest rate liberalization,including promoting non-interest income,establishing interest rate risk management mechanism and planning for comprehensive operations.This paper then takes D bank as illustration,by providing its SWOT analysis in China's interest rate liberalization,and verifies D bank keeps promoting its core competitiveness by taking the measures above and that D bank should take the suggestion of transform its traditional operation model and vigorously promote financial innovation in order to seize the opportunity of interest rate liberalization.