Research On The Platform Transformation Of Traditional Agricultural Enterprises In China Under The Background Of Internet

Agricultural,rural,farmers are the fundamental problem in our country,at present our country agricultural generally scale is small,low productivity,lack of scientific and technological content,corporate financing difficulties and other problems.The rapid advance of urbanization promote farming "hollow" and "marginalization" phenomenon is more prominent,hard to buy or sell,food safety problems occur frequently,the development of traditional agriculture suffered a bottleneck.The rapid development of the Internet subversion of the traditional industry business model,break through the bottleneck of agriculture and brought the dawn.Through the application of Internet technology and thought,it can upgrade from all aspects of production,marketing,finance and other reinvented traditional agricultural industrial chain,improve production efficiency,change industrial structure.In the Internet era,the traditional enterprises rely on the advantages of scale to win is losing,and the platform can provide unlimited development stage and space for the enterprise,only on the platform,all resources can be quickly configured.Therefore the traditional agricultural enterprise platform transformation is the direction of agricultural development.As the "Internet agriculture" is in its infancy,the existing literature research about traditional agricultural enterprise platform transformation is still limited.Therefore,this article on the traditional agricultural enterprises of the platform transformation research can not only enrich the theory and can provide reference for the transformation of other agricultural enterprises,has a strong theoretical value and practical significance.This article through the method of combining the literature research and case study to explore the topic on traditional agricultural enterprises in the context of the internet platform transformation.This paper first introduces the current situation and the theoretical basis research in the western academic circles on the transformation and upgrading of agricultural enterprises,Then systematic analyze the current development of traditional agriculture,the influence of Internet and rapid urbanization on traditional agricultural enterprises,emphasizing the necessity and urgency of the traditional agricultural transformation and upgrading Then explore agriculture transformation platform initiatives in developed countries platform initiatives in order to provide reference for China's agricultural transformation.Finally as traditional agriculture leading enterprises-DaBeiNong group an example of the platform transformation initiatives,including large data management platform,electricity trading platform,financial platform of DaBeiNong group,the DBN's successful transformation experience has a very strong reference value for other agricultural enterprises in our country.