Trasformation Of The Design Process Of Traditional Small And Medium Industrial Design Enterprises Based On Internet Thinking

Because of the successful development of the internet and internet products,more and more traditional enterprises begin to try to upgrade themselves by internet thinking,and appeared a number of successful cases.The current situation of traditional small and medium industrial enterprises is poor feedback of design products,low customer satisfaction.It is necessary to upgrade themselves to meet the new requirements nowadays.This article summarized the main components of traditional small and medium industrial design enterprises’ process through literature and interview.initially i identified the traditional small and medium industrial design enterprises’ design process issues through interviews and induction,combined with the preceding analysis results of traditional small and medium industrial design enterprises,i found that the core pain point of traditional small and medium industrial design enterprises is the designers do not take the initiative to dig deeper to user needs,resulting in a lack of creative design,creating limited profits,while designers’ dominance missing,brought low satisfaction career achievement.Through literature review i found that the core of the Internet thinking is actually based on user thinking.Based on user thinking,through the transformation of the product design process so that designers,the "user" of the "product design process" can fully participate in the design process to establish a " designer leading" design process,designers through design decisions and the economic benefit to re-established designers’ initiative,thereby increasing designers’ creative initiative to create more market value for the Party and to build a mutual trust-based,high-reward design virtuous circle.Then i Assessed the effect of transformation through designers ’satisfaction and sales.Finally,we chose Mom And Me maternal product team as experimental subjects,recording designers’ satisfaction before and after the transformation of the assessment,i found that designers’ satisfaction significantly improved after the transformation,i tracked changes in sale of enterprises,the product was found to bring a sales increase.Thus,it is feasible to transform the design process of traditional small and medium industrial design enterprises based on internet thinking.It is able to provide some guidance and reference for the transformation of small and medium industrial design enterprises.